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  <title>任文青个人官网</title>
  <id>https://renwenqing.com/</id>
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  <updated>2026-08-14T00:00:00+08:00</updated>
  <author><name>任文青</name></author>
  <entry>
    <title>扫码即增长：乐事“三码合一”如何让小店越推越赚？</title>
    <id>https://renwenqing.com/posts/hx-7qgyytAnjvKDYy0WUsH40g.html</id>
    <link href="https://renwenqing.com/posts/hx-7qgyytAnjvKDYy0WUsH40g.html"/>
    <updated>2026-08-14T00:00:00+08:00</updated>
    <summary>任文青关于扫码即增长：乐事“三码合一”如何让小店越推越赚？的文章。</summary>
  </entry>
  <entry>
    <title>出生人口只有792万：当目标人群开始萎缩，品牌靠什么增长？</title>
    <id>https://renwenqing.com/posts/hx-MJAr9-gBbvxYWGyC2nJi4Q.html</id>
    <link href="https://renwenqing.com/posts/hx-MJAr9-gBbvxYWGyC2nJi4Q.html"/>
    <updated>2026-08-13T00:00:00+08:00</updated>
    <summary>任文青关于出生人口只有792万：当目标人群开始萎缩，品牌靠什么增长？的文章。</summary>
  </entry>
  <entry>
    <title>电商正在抢走实体店最后一块生意</title>
    <id>https://renwenqing.com/posts/hx-wsC9GfNEhuIpn-colOeazg.html</id>
    <link href="https://renwenqing.com/posts/hx-wsC9GfNEhuIpn-colOeazg.html"/>
    <updated>2026-08-10T00:00:00+08:00</updated>
    <summary>任文青关于电商正在抢走实体店最后一块生意的文章。</summary>
  </entry>
  <entry>
    <title>十五年，中国家庭平均少了半个人：品牌该重新理解C端了</title>
    <id>https://renwenqing.com/posts/hx-8yePno3-tqYKKYKufeTPBw.html</id>
    <link href="https://renwenqing.com/posts/hx-8yePno3-tqYKKYKufeTPBw.html"/>
    <updated>2026-08-06T00:00:00+08:00</updated>
    <summary>任文青关于十五年，中国家庭平均少了半个人：品牌该重新理解C端了的文章。</summary>
  </entry>
  <entry>
    <title>亚马逊反超沃尔玛37.61亿美元，零售巨头开始赚“第二笔钱”</title>
    <id>https://renwenqing.com/posts/hx-7670353211269595702.html</id>
    <link href="https://renwenqing.com/posts/hx-7670353211269595702.html"/>
    <updated>2026-08-05T00:00:00+08:00</updated>
    <summary>任文青关于亚马逊反超沃尔玛37.61亿美元，零售巨头开始赚“第二笔钱”的文章。</summary>
  </entry>
  <entry>
    <title>Google推出“通用购物车”，AI购物走到哪一步了？</title>
    <id>https://renwenqing.com/posts/hx-qJZKhM8ctcoA_W7Q6y-Z-A.html</id>
    <link href="https://renwenqing.com/posts/hx-qJZKhM8ctcoA_W7Q6y-Z-A.html"/>
    <updated>2026-08-03T00:00:00+08:00</updated>
    <summary>任文青关于Google推出“通用购物车”，AI购物走到哪一步了？的文章。</summary>
  </entry>
  <entry>
    <title>为数字化而数字化，是快消行业最贵的浪费！</title>
    <id>https://renwenqing.com/posts/hx-uVqt18LqjDY8ajpaqBYGWg.html</id>
    <link href="https://renwenqing.com/posts/hx-uVqt18LqjDY8ajpaqBYGWg.html"/>
    <updated>2026-08-03T00:00:00+08:00</updated>
    <summary>任文青关于为数字化而数字化，是快消行业最贵的浪费！的文章。</summary>
  </entry>
  <entry>
    <title>深度报告｜AI时代，真正稀缺的是“背锅”的人</title>
    <id>https://renwenqing.com/posts/hx-5uJ3teBuknsZpvoLaMoYyQ.html</id>
    <link href="https://renwenqing.com/posts/hx-5uJ3teBuknsZpvoLaMoYyQ.html"/>
    <updated>2026-07-31T00:00:00+08:00</updated>
    <summary>任文青关于深度报告｜AI时代，真正稀缺的是“背锅”的人的文章。</summary>
  </entry>
  <entry>
    <title>永辉跌四成，山姆近翻倍：品牌进入货架的方式变了！</title>
    <id>https://renwenqing.com/posts/hx-7668262740619723305.html</id>
    <link href="https://renwenqing.com/posts/hx-7668262740619723305.html"/>
    <updated>2026-07-30T00:00:00+08:00</updated>
    <summary>任文青关于永辉跌四成，山姆近翻倍：品牌进入货架的方式变了！的文章。</summary>
  </entry>
  <entry>
    <title>电商占比回落至26%，线上线下如何重新分工？</title>
    <id>https://renwenqing.com/posts/hx-7667820865026818610.html</id>
    <link href="https://renwenqing.com/posts/hx-7667820865026818610.html"/>
    <updated>2026-07-29T00:00:00+08:00</updated>
    <summary>任文青关于电商占比回落至26%，线上线下如何重新分工？的文章。</summary>
  </entry>
  <entry>
    <title>凌晨两点，超市早就关门了，啤酒订单却在涨！</title>
    <id>https://renwenqing.com/posts/hx-7667420273632690703.html</id>
    <link href="https://renwenqing.com/posts/hx-7667420273632690703.html"/>
    <updated>2026-07-28T00:00:00+08:00</updated>
    <summary>任文青关于凌晨两点，超市早就关门了，啤酒订单却在涨！的文章。</summary>
  </entry>
  <entry>
    <title>毛利率24%的三只松鼠，为什么赚不过毛利率10%的鸣鸣很忙？</title>
    <id>https://renwenqing.com/posts/hx-7665976466542297634.html</id>
    <link href="https://renwenqing.com/posts/hx-7665976466542297634.html"/>
    <updated>2026-07-24T00:00:00+08:00</updated>
    <summary>任文青关于毛利率24%的三只松鼠，为什么赚不过毛利率10%的鸣鸣很忙？的文章。</summary>
  </entry>
  <entry>
    <title>电商凶猛：永辉跌四成，沃尔玛中国却接近翻倍</title>
    <id>https://renwenqing.com/posts/hx-7665554704433005091.html</id>
    <link href="https://renwenqing.com/posts/hx-7665554704433005091.html"/>
    <updated>2026-07-23T00:00:00+08:00</updated>
    <summary>任文青关于电商凶猛：永辉跌四成，沃尔玛中国却接近翻倍的文章。</summary>
  </entry>
  <entry>
    <title>百万网点抵不上3.5万高潜门店，品牌的增长逻辑变了！</title>
    <id>https://renwenqing.com/posts/hx-H4-NqtZUT4A8pkyvO6kVVw.html</id>
    <link href="https://renwenqing.com/posts/hx-H4-NqtZUT4A8pkyvO6kVVw.html"/>
    <updated>2026-07-19T00:00:00+08:00</updated>
    <summary>任文青关于百万网点抵不上3.5万高潜门店，品牌的增长逻辑变了！的文章。</summary>
  </entry>
  <entry>
    <title>中国超市Top100五年变局：谁在掉队出局？谁在加速往上冲？</title>
    <id>https://renwenqing.com/posts/hx-7662627424202523162.html</id>
    <link href="https://renwenqing.com/posts/hx-7662627424202523162.html"/>
    <updated>2026-07-15T00:00:00+08:00</updated>
    <summary>任文青关于中国超市Top100五年变局：谁在掉队出局？谁在加速往上冲？的文章。</summary>
  </entry>
  <entry>
    <title>年销几十亿的品牌，做闪电仓照样靠碰运气</title>
    <id>https://renwenqing.com/posts/hx-7662641588404863498.html</id>
    <link href="https://renwenqing.com/posts/hx-7662641588404863498.html"/>
    <updated>2026-07-15T00:00:00+08:00</updated>
    <summary>任文青关于年销几十亿的品牌，做闪电仓照样靠碰运气的文章。</summary>
  </entry>
  <entry>
    <title>体量差8倍，沃尔玛为什么拿宝洁没办法？</title>
    <id>https://renwenqing.com/posts/hx-7659978613403451958.html</id>
    <link href="https://renwenqing.com/posts/hx-7659978613403451958.html"/>
    <updated>2026-07-08T00:00:00+08:00</updated>
    <summary>任文青关于体量差8倍，沃尔玛为什么拿宝洁没办法？的文章。</summary>
  </entry>
  <entry>
    <title>快消品牌的终端数字，大多是虚的</title>
    <id>https://renwenqing.com/posts/hx-KrE7X-ynzE140RDmqjr-qQ.html</id>
    <link href="https://renwenqing.com/posts/hx-KrE7X-ynzE140RDmqjr-qQ.html"/>
    <updated>2026-06-28T00:00:00+08:00</updated>
    <summary>任文青关于快消品牌的终端数字，大多是虚的的文章。</summary>
  </entry>
  <entry>
    <title>重磅｜微信AI接入小程序，事关未来10年快消的生意逻辑</title>
    <id>https://renwenqing.com/posts/hx-NHrSQFVqasbKuppzFLVm-g.html</id>
    <link href="https://renwenqing.com/posts/hx-NHrSQFVqasbKuppzFLVm-g.html"/>
    <updated>2026-06-09T00:00:00+08:00</updated>
    <summary>任文青关于重磅｜微信AI接入小程序，事关未来10年快消的生意逻辑的文章。</summary>
  </entry>
  <entry>
    <title>行业重磅｜快消KBS正式启动：大模型不懂快消，快消人决定自己动手</title>
    <id>https://renwenqing.com/posts/hx-aScm5PcR_YpnEV_Y8y-tvw.html</id>
    <link href="https://renwenqing.com/posts/hx-aScm5PcR_YpnEV_Y8y-tvw.html"/>
    <updated>2026-05-31T00:00:00+08:00</updated>
    <summary>任文青关于行业重磅｜快消KBS正式启动：大模型不懂快消，快消人决定自己动手的文章。</summary>
  </entry>
  <entry>
    <title>快消品牌的营销费用，不能再说不清了</title>
    <id>https://renwenqing.com/posts/hx-rY6MQk7GiymlX3YeuUBP3w.html</id>
    <link href="https://renwenqing.com/posts/hx-rY6MQk7GiymlX3YeuUBP3w.html"/>
    <updated>2026-05-29T00:00:00+08:00</updated>
    <summary>任文青关于快消品牌的营销费用，不能再说不清了的文章。</summary>
  </entry>
  <entry>
    <title>赢了货架的品牌，可能正在输掉生意</title>
    <id>https://renwenqing.com/posts/hx-brr-iF4Aoajp2xse1WV6Lg.html</id>
    <link href="https://renwenqing.com/posts/hx-brr-iF4Aoajp2xse1WV6Lg.html"/>
    <updated>2026-05-25T00:00:00+08:00</updated>
    <summary>任文青关于赢了货架的品牌，可能正在输掉生意的文章。</summary>
  </entry>
  <entry>
    <title>快消一线销售团队，被“层层汇报”拖垮了</title>
    <id>https://renwenqing.com/posts/hx-K8O8QXRCLiLeFNTvTmy_Fw.html</id>
    <link href="https://renwenqing.com/posts/hx-K8O8QXRCLiLeFNTvTmy_Fw.html"/>
    <updated>2026-05-21T00:00:00+08:00</updated>
    <summary>任文青关于快消一线销售团队，被“层层汇报”拖垮了的文章。</summary>
  </entry>
  <entry>
    <title>自有品牌不是必答题</title>
    <id>https://renwenqing.com/posts/hx-wGJFNV8NKo596Zm0qdBiGA.html</id>
    <link href="https://renwenqing.com/posts/hx-wGJFNV8NKo596Zm0qdBiGA.html"/>
    <updated>2026-05-21T00:00:00+08:00</updated>
    <summary>任文青关于自有品牌不是必答题的文章。</summary>
  </entry>
  <entry>
    <title>品牌商、经销商，别再迷信覆盖率</title>
    <id>https://renwenqing.com/posts/hx-TAdp4kUHbMmhycdYdZylHg.html</id>
    <link href="https://renwenqing.com/posts/hx-TAdp4kUHbMmhycdYdZylHg.html"/>
    <updated>2026-05-16T00:00:00+08:00</updated>
    <summary>任文青关于品牌商、经销商，别再迷信覆盖率的文章。</summary>
  </entry>
  <entry>
    <title>品牌正在失去货架</title>
    <id>https://renwenqing.com/posts/hx-3810496211394304.html</id>
    <link href="https://renwenqing.com/posts/hx-3810496211394304.html"/>
    <updated>2026-05-15T00:00:00+08:00</updated>
    <summary>任文青关于品牌正在失去货架的文章。</summary>
  </entry>
  <entry>
    <title>铺货时代结束，快消企业的旧渠道组织撑不住了</title>
    <id>https://renwenqing.com/posts/hx-BNn9XIiuxkebgN25BDfdNg.html</id>
    <link href="https://renwenqing.com/posts/hx-BNn9XIiuxkebgN25BDfdNg.html"/>
    <updated>2026-05-11T00:00:00+08:00</updated>
    <summary>任文青关于铺货时代结束，快消企业的旧渠道组织撑不住了的文章。</summary>
  </entry>
  <entry>
    <title>快消企业的AI，为什么多数还停在PPT里？</title>
    <id>https://renwenqing.com/posts/hx-nF2bzi5BsxjbkqzP5OLWrA.html</id>
    <link href="https://renwenqing.com/posts/hx-nF2bzi5BsxjbkqzP5OLWrA.html"/>
    <updated>2026-05-05T00:00:00+08:00</updated>
    <summary>任文青关于快消企业的AI，为什么多数还停在PPT里？的文章。</summary>
  </entry>
  <entry>
    <title>快消品牌的消费者画像，不能再靠猜了！</title>
    <id>https://renwenqing.com/posts/hx-GRp8DJKmIVVXxverpfYYTg.html</id>
    <link href="https://renwenqing.com/posts/hx-GRp8DJKmIVVXxverpfYYTg.html"/>
    <updated>2026-05-03T00:00:00+08:00</updated>
    <summary>任文青关于快消品牌的消费者画像，不能再靠猜了！的文章。</summary>
  </entry>
  <entry>
    <title>沃集鲜让沃尔玛翻红了！</title>
    <id>https://renwenqing.com/posts/hx-Nn7zmMkgM-bxS46DDW6f6Q.html</id>
    <link href="https://renwenqing.com/posts/hx-Nn7zmMkgM-bxS46DDW6f6Q.html"/>
    <updated>2026-04-22T00:00:00+08:00</updated>
    <summary>任文青关于沃集鲜让沃尔玛翻红了！的文章。</summary>
  </entry>
  <entry>
    <title>“国家哪天把电商关了？”</title>
    <id>https://renwenqing.com/posts/hx-7FuW7TODH4OsISRAEyvhHQ.html</id>
    <link href="https://renwenqing.com/posts/hx-7FuW7TODH4OsISRAEyvhHQ.html"/>
    <updated>2026-04-20T00:00:00+08:00</updated>
    <summary>任文青关于“国家哪天把电商关了？”的文章。</summary>
  </entry>
  <entry>
    <title>快消铺货时代结束了</title>
    <id>https://renwenqing.com/posts/2026-04-03-快消铺货时代结束了.html</id>
    <link href="https://renwenqing.com/posts/2026-04-03-快消铺货时代结束了.html"/>
    <updated>2026-04-03T00:00:00+08:00</updated>
    <summary>任文青关于快消铺货时代结束了的文章。</summary>
  </entry>
  <entry>
    <title>新经销任文青：旧的流通体系，在过剩时代失灵了！</title>
    <id>https://renwenqing.com/posts/2026-03-19-新经销任文青：旧的流通体系在过剩时代失灵了.html</id>
    <link href="https://renwenqing.com/posts/2026-03-19-新经销任文青：旧的流通体系在过剩时代失灵了.html"/>
    <updated>2026-03-19T00:00:00+08:00</updated>
    <summary>任文青关于新经销任文青：旧的流通体系，在过剩时代失灵了！的文章。</summary>
  </entry>
  <entry>
    <title>比优特孟繁中：如果超市都死了，品牌还有更好的阵地吗？</title>
    <id>https://renwenqing.com/posts/2026-03-10-比优特孟繁中：如果超市都死了品牌还有更好的阵地吗.html</id>
    <link href="https://renwenqing.com/posts/2026-03-10-比优特孟繁中：如果超市都死了品牌还有更好的阵地吗.html"/>
    <updated>2026-03-10T00:00:00+08:00</updated>
    <summary>任文青关于比优特孟繁中：如果超市都死了，品牌还有更好的阵地吗？的文章。</summary>
  </entry>
  <entry>
    <title>修修补补的调改，救不了零售的命</title>
    <id>https://renwenqing.com/posts/hx-1670190980.html</id>
    <link href="https://renwenqing.com/posts/hx-1670190980.html"/>
    <updated>2026-02-22T00:00:00+08:00</updated>
    <summary>任文青关于修修补补的调改，救不了零售的命的文章。</summary>
  </entry>
  <entry>
    <title>告别压货，所有渠道都值得重做一遍</title>
    <id>https://renwenqing.com/posts/2026-02-02-告别压货所有渠道都值得重做一遍.html</id>
    <link href="https://renwenqing.com/posts/2026-02-02-告别压货所有渠道都值得重做一遍.html"/>
    <updated>2026-02-02T00:00:00+08:00</updated>
    <summary>任文青关于告别压货，所有渠道都值得重做一遍的文章。</summary>
  </entry>
  <entry>
    <title>对话陈立平：去中间化是个伪命题！</title>
    <id>https://renwenqing.com/posts/2026-01-21-对话陈立平：去中间化是个伪命题.html</id>
    <link href="https://renwenqing.com/posts/2026-01-21-对话陈立平：去中间化是个伪命题.html"/>
    <updated>2026-01-21T00:00:00+08:00</updated>
    <summary>任文青关于对话陈立平：去中间化是个伪命题！的文章。</summary>
  </entry>
  <entry>
    <title>时间力量：闪电仓运营新品，1年破亿 |“下一代中间商”案例</title>
    <id>https://renwenqing.com/posts/2026-01-15-时间力量：闪电仓运营新品1年破亿“下一代中间商”案例.html</id>
    <link href="https://renwenqing.com/posts/2026-01-15-时间力量：闪电仓运营新品1年破亿“下一代中间商”案例.html"/>
    <updated>2026-01-15T00:00:00+08:00</updated>
    <summary>任文青关于时间力量：闪电仓运营新品，1年破亿 |“下一代中间商”案例的文章。</summary>
  </entry>
  <entry>
    <title>增长是毒药</title>
    <id>https://renwenqing.com/posts/2026-01-07-增长是毒药.html</id>
    <link href="https://renwenqing.com/posts/2026-01-07-增长是毒药.html"/>
    <updated>2026-01-07T00:00:00+08:00</updated>
    <summary>任文青关于增长是毒药的文章。</summary>
  </entry>
  <entry>
    <title>仓店成为新终端，品牌必须提前占位</title>
    <id>https://renwenqing.com/posts/hx-3571113021364611.html</id>
    <link href="https://renwenqing.com/posts/hx-3571113021364611.html"/>
    <updated>2025-11-28T00:00:00+08:00</updated>
    <summary>任文青关于仓店成为新终端，品牌必须提前占位的文章。</summary>
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    <id>https://renwenqing.com/posts/hx-tkMv2QUUKnIIKKXm3Dk6LA.html</id>
    <link href="https://renwenqing.com/posts/hx-tkMv2QUUKnIIKKXm3Dk6LA.html"/>
    <updated>2025-11-25T00:00:00+08:00</updated>
    <summary>任文青关于新经销任文青：仓店成为新终端，品牌必须提前占位的文章。</summary>
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    <id>https://renwenqing.com/posts/hx-DXvdb3Nvo8lXbgjqlchVTQ.html</id>
    <link href="https://renwenqing.com/posts/hx-DXvdb3Nvo8lXbgjqlchVTQ.html"/>
    <updated>2025-10-23T00:00:00+08:00</updated>
    <summary>任文青关于没有“可控供给”，品牌将错失即时零售的文章。</summary>
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    <id>https://renwenqing.com/posts/hx-7559702514761794099.html</id>
    <link href="https://renwenqing.com/posts/hx-7559702514761794099.html"/>
    <updated>2025-10-11T00:00:00+08:00</updated>
    <summary>任文青关于量贩零食们的低价战事的文章。</summary>
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    <id>https://renwenqing.com/posts/2025-10-05-即时零售的影响力被严重低估了.html</id>
    <link href="https://renwenqing.com/posts/2025-10-05-即时零售的影响力被严重低估了.html"/>
    <updated>2025-10-05T00:00:00+08:00</updated>
    <summary>任文青关于即时零售的影响力，被严重低估了！的文章。</summary>
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    <id>https://renwenqing.com/posts/2025-08-21-新经销任文青：“卖场”陨落“买场”崛起.html</id>
    <link href="https://renwenqing.com/posts/2025-08-21-新经销任文青：“卖场”陨落“买场”崛起.html"/>
    <updated>2025-08-21T00:00:00+08:00</updated>
    <summary>任文青关于新经销任文青：“卖场”陨落，“买场”崛起的文章。</summary>
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    <id>https://renwenqing.com/posts/2025-07-31-山姆“翻车”背后：零售商的阳谋品牌方的无力.html</id>
    <link href="https://renwenqing.com/posts/2025-07-31-山姆“翻车”背后：零售商的阳谋品牌方的无力.html"/>
    <updated>2025-07-31T00:00:00+08:00</updated>
    <summary>任文青关于山姆“翻车”背后：零售商的阳谋，品牌方的无力的文章。</summary>
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    <updated>2025-07-30T00:00:00+08:00</updated>
    <summary>任文青关于经销商的历史使命变了！的文章。</summary>
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    <updated>2025-07-08T00:00:00+08:00</updated>
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    <updated>2025-06-30T00:00:00+08:00</updated>
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</feed>